A little bit about us
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Ricardo Pereira
Compliance OfficerRicardo Pereira
Compliance OfficerRicardo moved to London from Portugal in 2016 and has dedicated the past eight years to the social work industry, specialising in mental health. He has extensive experience supporting individuals and navigating complex care systems and brings a strong foundation of knowledge and dedication to his work. Ricardo is eager to apply his expertise, focusing on auditing and reporting to help maintain high standards and ensure the company delivers excellent service to clients.
Outside of work, he enjoys watching series and movies, especially those featuring witches. He also loves attempting DIY projects in his free time.
ricardo.pereira@sweettree.co.uk -
Laura Vaquero
Marketing ManagerLaura Vaquero
Marketing ManagerBefore joining SweetTree in 2023, Laura worked in marketing for an e-commerce company for many years across social media, email marketing, and paid digital channels. She moved to the care sector to be involved in something that felt more meaningful to her.
She loves everything creative, from watercolour painting to pottery making, as well as travelling and meeting new people.
laura.vaquero@sweettree.co.uk -
Gail Edwards
ReceptionistGail Edwards
ReceptionistGail joined Sweettree in 2019 after a 19 year admin position in retail and was looking for job with more meaning and trained to become a support worker in GHC meeting the clients and being able to assist them in staying as independent as possible in their own home – it was worth every minute as it was rewarding in so many ways.
Gail has now transitioned into the receptionist role at the office and enjoys this immensely working alongside such a great team of people so much so that she has delayed her retirement!
gail.edwards@sweettree.co.uk -
Tali Highet
Operations ManagerTali Highet
Operations ManagerTali has previously worked as a coordinator within aged care and disability services for the past 7 years. This has equipped her with excellent customer care solutions for all team members and service users. Tali joined SweetTree as a care coordinator before becoming Care Coordinator Manager in 2021, and Operations Manager in 2025.tali.highet@sweettree.co.uk -
Phil Bones
IT/Facilities ManagerPhil Bones
IT/Facilities ManagerPhil’s diverse role at SweetTree includes IT support and facilities management. He is responsible for installing and maintaining SweetTree’s IT Systems and Telecare support.
phil.bones@sweettree.co.uk -
Matthew Mills
Operations DirectorMatthew Mills
Operations DirectorMatt joined the care profession as a support worker, working across a number of different services including residential and dementia care, supporting day centre clients, and providing supported living for adults with learning disabilities, mental health needs and autism. He worked his way up, gaining Health and Social Care qualifications, to subsequently achieving a Level 5 Diploma in leadership and management in Health and Social Care.
Matt is passionate about supporting people to live independently within the community, and being involved in their lives in a positive way. He said: “I was impressed by the way SweetTree focus on working with people rather than for people, and the way they go about their care, putting the client at the centre of everything they do.
Fun fact: Matt has an allotment where he grows lots of fruit and vegetables. Courgettes are his specialty, which he often brings in for the office staff.
matthew.mills@sweettree.co.uk -
Barry Sweetbaum (MBE)
Founder and Managing DirectorBarry Sweetbaum (MBE)
Founder and Managing DirectorBarry is the founder of SweetTree and is responsible for the company’s business development and corporate affairs. Barry has a wealth of experience both in the UK and in the USA. It was Barry’s founding vision to provide the highest quality care and support possible to people in their homes. When Barry is not at SweetTree he enjoys being at home with his three children, cycling and working on SweetTree Fields Farm in Mill Hill. In 2023, Barry was recognised as a Member of the Order of the British Empire (MBE), one of the most prestigious titles in the UK, for his public service to the country.
To contact Barry:
Phone – 07741 294041
Barry.Sweetbaum@sweettree.co.uk
