Follow us: Carer Login

Work With Us

Contact us to discuss your care needs
New clients: 020 7644 9522
Existing clients: 020 7624 9944

Follow us: Carer Login
SweetTree logo

Contact us to discuss your care needs

New clients: 020 7644 9554
Existing clients: 020 7624 9944

Looking to work in care?

Job Description

New Enquiry / Sales Manager 

Responsible to:  Director of Operations

Hours: 37.5 per week, Mon - Fri 9am-5pm 

Salary: £35,000 to £40,000 per annum


Our Commitment to Exceptional Care: 

At SweetTree, we do not just provide care – we create meaningful connections and enhance the lives of individuals under our Dementia and General Home Care Services. We believe that every interaction is an opportunity to make a positive impact, and we are looking for a talented individual who share our vision. 

A Trusted Name in the Industry: 

SweetTree Home Care Services is a multi-award-winning leading provider, with an outstanding rating from the CQC. For over two decades, we have been dedicated to offering exceptional support and community and home-based services for our clients. Our commitment to excellence has made us a trusted name in the industry. 

At SweetTree, everything we do has a heavy focus on making a positive difference in the lives of our clients. We are currently looking for a compassionate and dynamic individual to join our team as a New Enquiry / Sales Manager. If you are an experienced professional with a passion for enhancing the lives of individuals and a commitment to excellence, then we want to hear from you! SweetTree’s mission is to help people to reach their full potential.  For us, ‘Success’ is about supporting people to build independent, active and meaningful futures for themselves.

The Role: 

As a New Enquiry / Sales Manager, you'll be responsible for being the initial and main point of contact for new enquiries, whilst demonstrating a high level of professionalism, knowledge and empathy. The primary focus is on understanding the unique care requirements of the enquirer and knowledgeably guiding them through the process, demonstrating how SweetTree can more than meet the individual’s unique care needs in the best way. Acting as a key contact throughout the entire process and ensuring that all procedures and internal communication regarding new enquiries is managed efficiently and effectively.

Principal Duties as a New Enquiry / Sales Manager:

  • Overseeing the New Enquiry telephone line, enquiry email inbox and live chat for Home Care & Dementia Services, ensuring any enquiry is answered promptly, politely and respectfully.
  • Respond to new client enquiries by understanding their requirements; gathering and researching information; assembling and forwarding information to the relevant parties and verifying customer’s understanding of information.
  • Responsible for actively and organically upselling SweetTree’s Services to private and non-private enquirers, effectively communicating USP’s and how SweetTree can help solve problems.
  • Ensuring the upkeep, maintenance and continual improvement of the New Enquiry process, including ensuring all brochures are sent where applicable and follow up calls are made in a timely manner across the services
  • Responsible for completing relevant administrative tasks and ensuring the internal CRM remains updated.
  • Organise introductions, assessments, and be a touchpoint for ongoing care, including post-sale support.
  • Manage the build of the new care package schedules and oversee that suitable carers are designated to support the client, and consulting with the manager.
  • Liaise with the relevant support workers when needed, update information on the package and providing all necessary documentation.
  • Oversee and assist in handing over to the respective Support Manager and Key Coordinator for the new care packages.
  • Liaising with the recruitment team to identify any forthcoming recruitment needs, meeting support workers during Pre-Employment training to identify Support Workers for packages within the pipeline
  • Shared responsibility for the New Enquiry conversion KPI and ensuring the monthly target is met

Essential Experience, Skills and Attitudes:

  • Essential - Experience in a client focused role, with excellent interpersonal and communication skills, and the ability to communicate with a range of people using a variety of communication methods.
  • Essential - A passion for empathetically working with people and for providing high quality support.
  • Essential – Excellent organisational skills and an ability to stick to deadlines.
  • Essential - A natural proclivity to work and thrive within a team environment.
  • Highly Desirable – Previous experience in sales/customer service role
  • Desirable – Previous experience in the care industry, or any other service industry
  • A ‘doer’ type attitude that does not shirk away from challenges.
  • Above average level of IT literacy in relation to Microsoft Outlook, Word and Excel.


In return, we offer: 

  • Ongoing support and development, with our Career Pathway with AIMs accredited training 
  • 25 days annual leave plus 8 days bank holidays 
  • A "Me day" - a day off plus £20 to spend on spoiling yourself 
  • Health & Wellbeing programme 
  • Shopping/Services discount platforms 
  • Free eye care vouchers 
  • Free DBS check 
  • Company Pension Scheme 
  • Longevity Service Awards 
  • Employee Assistance programme 
  • Social events such as Christmas and Summer parties 

If you are enthusiastic about making a positive impact in the lives of those affected by Dementia and have the requisite skills and experience, we invite you to apply. Join SweetTree as a Dementia Care Manager and our mission to provide exceptional care and support to our clients.

At Sweet Tree Home Care Services, a CQC Outstanding Organisation, we are committed to providing exceptional support and care for people in their own homes. We are “all about people” and we work together as one team to achieve the best outcome for our clients.

If you are interested in New Enquiry / Sales Manager position, please click on the "Apply" button, and our Recruitment Team will contact you soon. We look forward to reviewing your application.

Apply Now    Download Job description

Work for us

Candidate centre

Candidates who are working on an application for a position can access their drafts here.