The Alzheimer’s Show 2017

Now in its fifth year, The Alzheimer’s Show at Olympia, London, on 9-10 June, is the perfect place for family members and those caring for people with dementia to find all the information, guidance and support they need. If you’re planning to attend, please pay SweetTree a visit at Stand B2! As proud sponsors of the event, our friendly and dedicated team will be offering advice, support and practical workshops throughout the two-day show.

‘We are delighted to be returning to The Alzheimer’s Show, where we look forward to meeting as many members of the public as possible and sharing our expertise in dementia, home care and telecare to those in need of advice, information and support,’ says SweetTree’s Founder, Barry Sweetbaum. ‘This two-day event offers a wealth of advice to carers and those living with dementia under one roof, and we’re very pleased to be a part of it.’

Plan your visit by checking out our talks, consultations and workshops below. We look forward to meeting you soon!

The SweetTree schedule…

1/ Private consultations

When? Throughout both days

Where? Stand B2

If you’re a family carer who is considering employing the services of a home care agency, but you’re unsure where to find the right information or support to take the next step, come and chat to our experienced and understanding team. We appreciate making the decision to hire home care for a loved one can be difficult, and we will therefore be offering free 20-minute one-to-one consultations, where you will have the chance to chat to us in confidence about your personal situation, so we can offer tailored advice that’s specific to your needs.


2/ Cognitive Stimulation Therapy workshops

When? 9 & 10 June at 10.30am

Where? Practical Activities Workshop

SweetTree’s newly appointed senior consultant, Dr Aimee Spector, will be leading a series of talks and practical workshops on Cognitive Stimulation Therapy and how it can benefit your loved one. This exciting new therapy has proven highly effective for those with mild to moderate dementia and has been recommended by the National Institute for Health and Care Excellence (NICE) as the only effective non-drug treatment for cognition in dementia.


3/ Brief Therapy

When? 9 June at 1.55pm

Where? Alzheimer’s Matters Theatre

At SweetTree, we’re dedicated to offering person-centred care and allowing people to retain as much independence as possible. Admiral Nurse Rikki Lorenti and consultant clinical psychologist Sonya Soeterik will be discussing Brief Therapy – a psychological approach based on solution finding rather than problem solving. Nikki will also be able to address any worries you might have about your loved one staying at home, by explaining the valuable concept of ‘positive risk-taking’, as well as helping you weigh up the risks versus benefits of your loved one staying in their own home.


4/ Dementia Keys Programme

When? 9 June at 2pm

Where? Talks & Topics Theatre

SweetTree’s Director of Operations, Nikki Bones, will be presenting on an exciting new initiative of learning about dementia.


5/ Telecare

When? 10 June at 11.20am

Where? Exhibitor Workshop Theatre

If you’re interested in how the latest technology can help improve the life and health of a loved one with dementia, Managing Director Barry Sweetbaum will be discussing the benefits of telecare, and explaining just how it could help your loved one remain in their own home and live as independently as possible.


6/ Communication is KEY

When? 10 June at 12.30pm

Where? Practical Activities Workshop

SweetTree’s Director of Operations, Nikki Bones, will be hosting an interactive role play workshop, exploring different sensory and communication techniques, and how they can help you care for your loved one.


To get a better idea of what the show entails take a look at our video..

If you would like to book a slot at any of the SweetTree sessions ahead of the show please get in touch at or give us a call on 020 7624 9944 .

Celebrating over 15 years of excellence