Esther Rantzen CBE Calls In To SweetTree

The team at SweetTree was delighted to learn more about The Silver Line helpline and the vital support it provides to older people, when its founder, Esther Rantzen CBE, recently paid a visit.

The Silver Line is a free and confidential helpline for older people. It was officially launched in November 2013 following a successful pilot.

The service provides three important functions; sign-posting to the many varied services that exist around the country; a befriending service to help combat loneliness and empowering those who may be suffering abuse and neglect.

During her visit to SweetTree’s head office in central London, founder Esther Rantzen explained more about the service and its aims. Writing on The Silver Line website, she explains: “ is the nation’s responsibility to make older people feel valued, to include them, empower them, and connect them back to their communities. And that is what we hope The Silver Line Helpline will achieve. Loneliness can cause serious damage, physically and mentally…”

Research conducted by the charity has revealed that more than half of all 75 year olds in the UK live alone and one in ten suffers “intense” loneliness but is reluctant to ask for help.

Barry Sweetbaum, managing director of SweetTree, said: “It was an honour to welcome Esther to our offices. The Silver Line is a fantastic initiative that is already making a huge impact on the lives of some of the most vulnerable in society.

“As a home care provider that works closely with the local community, at SweetTree we are always keen to learn more about care and support services that are available.”

The Silver Line is open every day and night of the year on 0800 4 70 80 90. Representatives from The Silver Line will also be attending The Alzheimer’s Show 2014, taking place 16-17 May at Olympia in London. The show is the first UK exhibition dedicate to people living with dementia, and the carers, relatives and professionals who support them. For more details and ticket information please visit

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