SweetTree returns to the Alzheimer’s Show in London on 9-10 June

Award-winning home care agency, SweetTree, is proud to once again be sponsoring this year’s Alzheimer’s Show in London on 9-10 June.


Members of the public will have the opportunity to meet SweetTree’s friendly team of experts on stand number B2 at the UK’s leading event for dementia care, which takes place at Olympia, London for the fifth year. The two-day event is aimed at family carers, healthcare professionals, and those living with a diagnosis of dementia. Extensive advice, support and information is available under one roof, as well as products and services to help those affected by dementia.


SweetTree’s newly appointed senior consultant, Dr Aimee Spector, a clinical psychologist and senior academic from University College London, will be presenting her findings at the show on Cognitive Stimulation Therapy (CST) in a series of talks and practical workshops. Cognitive Stimulation Therapy has already achieved positive outcomes for those with mild to moderate dementia and has been recommended by the National Institute for Health and Care Excellence (NICE) as the only effective non-drug treatment for cognition in dementia. It is a treatment offering mental stimulation intended to enhance cognitive skills within a seven-week programme and is also available on an individual basis.


At the show, Dr Spector will be explaining how the treatment works and will host a series of practical workshops. ‘We’ve spent a great deal of time testing the principles of CST so I’m delighted that SweetTree will be showcasing its benefits at the Alzheimer’s Show, to demonstrate how it can help people engage and improve self-worth’, she says.


SweetTree’s Founder, Barry Sweetbaum, will also talk about the benefits of telecare and how it can help the elderly remain in their own homes and live as independently as possible. Barry says: ‘We are delighted to be returning to The Alzheimer’s Show where we look forward to meeting as many members of the public as possible and sharing our expertise in dementia, home care and telecare to those in need of advice, information and support. This two-day event offers a wealth of advice to carers and those living with dementia under one roof, and we’re very pleased to be a part of it.’


In addition, SweetTree’s Admiral Nurse, Rikki Lorenti, and consultant clinical psychologist, Sonya Soeterik, will be hosting a presentation on Brief Therapy at the show, an approach psychotherapy based on solution-building rather than problem-solving. Rikki will address the risks versus the benefits of keeping a person at home, along with other key findings based on recent practice working with families affected by dementia.


For show visitors considering hiring the services of a home care agency and unsure how to find the right support, SweetTree’s expert team will also be offering free one-to-one 20 minute consultations, where members of the public can talk in confidence about their loved ones care needs. The team of industry-leading experts will be on hand to discuss personal situations and answer any questions about finding the right home care service provider or support for a loved one in need of care.


For more information on SweetTree Home Care Services, Cognitive Stimulation Therapy, obtaining a press pass for the show, or to request an interview with any of SweetTree’s above experts, please contact: helen.farndon@sweettree.co.uk


For more information on The Alzheimer’s Show, please visit www.thealzheimersshow.co.uk


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